Last updated on: May 25, 2018
This privacy notice applies to any Bloomon website, application, service or tool (collectively
"Services") where this privacy notice is referenced, regardless of how you access or use them,
including through mobile devices.
We may amend this privacy notice at any time by posting the amended version on this site
including the effective date of the amended version. We will announce any material changes to
this privacy notice via email.
Personal information we collect
We collect personal information from you and any devices (including mobile devices) you use when
you: use our Services, register for an account with us, update or add information to your
account, or when you otherwise correspond with us. We may also collect personal information from
other sources, as described below.
Personal information you give us when you use our Services or register for an account with
- Identifying information such as your name, addresses, telephone numbers or email
addresses when you register for an account with us.
- Other content that you generate, or that is connected to your account (such as order
history, status (active, paused, stopped), referrals or acquisition channel).
- Financial information (such as credit card or bank account numbers) in connection
with a transaction.
- Shipping information, such as name and address, delivery information.
In some instances, when you use our Services, you may provide age, gender,
interests, gift card personal message, and favourites.
- You may also provide us other information through a web form, by updating or adding
information to your account, chats, dispute resolution or when you otherwise
communicate with us regarding our Services.
Personal information we collect automatically when you use our Services or register for
an account with us
- We collect information about your interaction with our Services, your
advertising preferences and your communications with us. This is information
we receive from devices (including mobile devices) you use when you access
- Computer and connection information such as statistics on your page views,
traffic to and from the sites, referral URL, ad data, your IP address, your
browsing history and your web log information.
Personal information we collect using cookies and similar technologies
collect information about the pages you view, the links you click and other
actions you take when using our Services, within our advertising or email
For more information about our use of these technologies, and how to control
them, see Cookies and Similar Technologies.
Personal information collected from other sources
- We supplement the personal information we collect directly with information
collected from third parties and add it to your account information. For
example, we collect and use demographic and other information that is
- If you give us personal information about someone else, you must do so only
with that person’s authorisation. You should inform them how we collect,
use, disclose, and retain their personal information according to our
How we use your personal information
We use the personal information we collect from you for a range of
different business purposes and according to different legal bases of
processing. The following is a summary of how and according to which
legal bases we use your personal information.
We use your personal information to fulfil a contract with you and
provide you with our Services, to comply with our legal obligation,
protect your vital interest, or as may be required for the public
good. This includes:
- To provide payment processing and account management, operate,
measure and improve our Services and to keep our Services safe,
secure and operational.
- To contact you regarding your account, to troubleshoot problems with
your account, to resolve a dispute, to collect fees or monies owed
or as otherwise necessary to provide you customer service.
- When contacting you for such purposes as outlined above, we
may contact you via emailand SMS/text messages.
- When contacting you via telephone, to ensure efficiency, we
may use autodialed or pre-recorded calls and text messages
as described in our Terms and Conditions. Message and data
rates may apply.
- To provide other services requested by you as described when we
collect the information.
- We use general location information to provide you with location
based services (such as advertising, search results and other
- To prevent, detect, mitigate, and investigate fraud, security
breaches or other potentially prohibited or illegal activities.
- To enforce our Terms and Conditions, this privacy notice, or other
We use your personal information to pursue our legitimate interests
where your rights and freedoms do not outweigh these interests. We
have implemented controls to balance our interests with your rights.
This includes to:
- Improve our Services, for example by reviewing information
associated with stalled or crashed pages experienced by users
allowing us to identify and fix problems and give you a better
- Personalise, measure and improve our advertising based on your
advertising customisation preferences.
- Use certain limited personal information about you, such as your
email address, to hash it and to share it with social media
platforms, such as Facebook, to generate leads, drive traffic to our
websites or otherwise promote our products and services. These
processing activities are based on our legitimate interest in
undertaking marketing activities to offer you products or services
that may be if your interest. The social media platforms with which
we may share your personal data are not controlled or supervised by
Bloomon. Therefore, any questions regarding how your social media
platform service provider processes your personal data should be
directed to such provider. Please note that you may, at any time ask
Bloomon to cease processing your data for these direct marketing
purposes by sending an e-mail to [email protected]
- Contact you via email, SMS or WhatsApp/FB Messenger in order to
offer you discounts and special promotions, poll your opinions
through surveys or questionnaires and inform you about our Services.
- Deliver targeted marketing, service updates and promotional offers
based on your communication preferences.
- Measure the performance of our email marketing campaigns (e.g. by
analysing open and click rates).
- Monitor and improve the information security of our site and mobile
With your consent, we may use your personal information to:
- Provide you with marketing via email, SMS/text.
- Provide you with marketing from other Bloomon International BV
corporate family members.
- Provide you with marketing from third parties.
- Customise third party advertising you might see on third party
You have the right to withdraw your consent at any time.
We may use technologies considered automated decision making or
profiling. We will not make automated-decisions about you that would
significantly affect you, unless such a decision is necessary as part of
a contract we have with you, we have your consent, or we are required by
law to use such technology.
Your choices about how we use your personal information
You can control your email communication preferences by contacting us
(see Contact Us below) or via [email protected]
If you do not wish to receive marketing communications from us, you can
unsubscribe via the link in an email you received, indicate your
communication preferences using the method described within the direct
communication from us or contact us as described in the Contact Us
section below. Keep in mind, we do not sell, rent or otherwise disclose
your personal information to third parties for their marketing purposes
without your consent.
If you do not wish to participate in our advertising personalisation
programs, you can opt-out through the programs described in our User
Cookie Notice. The effect of an opt-out will be to stop personalised
advertising, but it will still allow the collection of personal
information as otherwise described in this privacy notice. We do not
allow third parties to track or collect your personal information on our
sites for their own advertising purposes, without your consent.
Staying Signed in
When you sign in to your account on our Services, we give you the option
to stay signed in to your account for a certain amount of time. If you
are using a public or shared computer, we encourage you not to choose to
stay signed in. You or any other user of the computer/browser you signed
in on will be able to view and access most parts of your account and
take certain specific actions during this signed in period without any
further authorisation. The specific actions and account activities that
you or any other user of this computer/browser may take include:
- View the My Account information
- Place orders
- Conduct after-sale activities, , cancelling orders, requesting
returns or submitting claims
If you attempt to change your password, you may be required to enter your
You can typically end your signed in session by either signing out and/or
clearing your cookies. If you have certain browser privacy settings
enabled, simply closing your browser may also end your signed in
session. If you are using a public or shared computer, you should sign
out and/or clear your cookies when you are done using our Services to
protect your account and your personal information.
You may exercise any of the rights described in this by sending an email
to [email protected] Please note that we may ask you to verify your
identity before taking further action on your request.
Managing Your Information.
You may access and update some of your information through your Bloomon
Account. You are responsible for keeping your personal information
Rectification of Inaccurate or Incomplete Information.
You have the right to ask us to correct inaccurate or incomplete personal
information concerning you (and which you cannot update yourself within
your Bloomon Account).
Data Access and Portability.
You have the right to request copies of your personal information held by
us. You also have the right to request copies of personal information
that you have provided to us in a structured, commonly used, and
Data Retention and Erasure.
We generally retain your personal information for as long as is necessary
for the performance of the contract between you and us and to comply
with our legal obligations. If you no longer want us to use your
information to provide the Services to you, you can request that we
erase your personal information and close your Bloomon Account. Please
note that if you request the erasure of your personal information:
- We may retain some of your personal information as necessary for our
legitimate business interests, such as fraud detection and
prevention and enhancing safety.
- We may retain and use your personal information to the extent
necessary to comply with our legal obligations. For example, we may
keep some of your information for tax, legal reporting and auditing
- Because we maintain the Bloomon Platform to protect from accidental
or malicious loss and destruction, residual copies of your personal
information may not be removed from our backup systems for a limited
period of time.
Withdrawing Consent and Restriction of Processing.
Where you have provided your consent to the processing of your personal
information by Bloomon you may withdraw your consent at any time by
contacting us or by sending a communication to [email protected]
specifying which consent you are withdrawing. Please note that the
withdrawal of your consent does not affect the lawfulness of any
processing activities based on such consent before its withdrawal.
Additionally, you have the right to request us to limit the ways in
which we use your personal information.
Objection to Processing.
You have the right to request us not to process your personal information
for certain specific purposes (including profiling) where such
processing is based on legitimate interest. If you object to such
processing we will no longer process your personal information for these
purposes unless we can demonstrate compelling legitimate grounds for
such processing or such processing is required for the establishment,
exercise or defence of legal claims.
Where your personal information is processed for direct marketing
purposes, you may, at any time ask Bloomon to cease processing your data
for these direct marketing purposes by sending an e-mail to
You have the right to lodge complaints about the data processing
activities carried out by Bloomon before the
competent data protection authorities.
How we might share your personal information
We may disclose your personal information to the following parties for
the following purposes:
Bloomon International BV corporate family members, who may use it
- Provide joint content and services (like registration, transactions
and customer support)
- Help detect, investigate, mitigate and prevent potentially
fraudulent and illegal acts, violations of our Terms and Conditions
and data security breaches
- Provide you personalised advertising
- Improve their products, sites, applications, services, tools and
- Members of our Bloomon International BV corporate family will use
your personal information to send you marketing communications only
if you have consented to receive such communications from them or if
otherwise permitted by the law.
Service Providers and financial institutions partners as follows:
Third party service providers who help us to provide our Services,
payment processing services, assist us in providing customised
advertising, to assist us with the prevention, detection,
mitigation, and investigation of potentially illegal acts,
violations of our Terms and Conditions, fraud and/or security
breaches, bill collection, and other business operations.
- Third party postage providers (e.g., DHL, PostNL, etc.) with whom we
share delivery address, contact information and shipment tracking
information for the purposes of facilitating the delivery of items
purchased and other delivery related communications.
Law enforcement, legal proceedings and as authorised by law
To comply with our legal requirements, enforce our Terms and
Conditions, or protect anyone's rights, property or safety.
- To third parties involved in a legal proceeding, if they provide us
with a subpoena, court order or substantially similar legal basis,
or we otherwise believe in good faith that the disclosure of
information is necessary to prevent imminent physical harm or
financial loss or to report suspected illegal activity.
Change of Ownership
If we are subject to a merger or acquisition with/by another company, we
may share information with them in accordance with applicable law.
Should such an event occur, we will require that the new combined entity
follow this privacy notice with respect to your personal information. If
we intend to handle your personal information for any purposes not
covered in this privacy notice, you will receive prior notification of
the processing of your personal information for the new purposes.
How long we keep your personal information
Our specific retention times for personal information are documented in
our records retention schedules. How long we retain personal information
can vary significantly based on context of the Services we provide and
on our legal obligations. The following factors typically influence
- How long is the personal information needed to provide our Services?
This includes such things as maintaining and improving the
performance of our products, keeping our systems secure, and
maintaining appropriate business and financial records. This is the
general rule that establishes the baseline for most of our data
- Is the personal information sensitive? If so, a shortened retention
time is generally appropriate.
- Have you provided consent for a longer retention period? If so, we
will retain data in accordance with your consent.
- Are we subject to a legal, contractual, or similar obligation to
retain your personal information? Examples can include mandatory
data retention laws in the applicable jurisdiction, government
orders to preserve data relevant to an investigation, or personal
information retained for the purposes of litigation.
After it is no longer necessary for us to retain your personal
information, we will dispose of it in a secure manner according to our
data retention and deletion policies.
The Bloomon legal entity that you are contracting with is your data controller jointly with Bloomon International BV, Helmholtzstraat 61E, 1098 LE Amsterdam and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance any applicable national laws:
United Kingdom: Bloomon UK Ltd, Covent Garden, 71-75, Shelton Street, London, WC2H 9JQ.
Germany: Bloomon Deutschland GmbH, "Köpenicker Strasse 126, 10179 Berlin
Denmark: Bloomon Danmark ApS, Store Kongensgade 36, 3th.,1264 Kobenhavn K
France: Bloomon France SAS, 142 Rue de Rivoli, 75001 Paris
Belgium: Bloomon Belgie BVBA, De Keyserlei 58-60 / 19, 2018 Antwerpen
Netherlands: Bloomon Nederland BV, Helmholtzstraat 61E, 1098 LE Amsterdam
To facilitate our operations we may transfer, store, and process your
information within our family of companies or with service providers
based in Europe, India, Asia Pacific and North America. Laws in these
countries may differ from the laws applicable to your Country of
Residence. For example, information collected within the EEA may be
transferred, stored, and processed outside of the EEA for the purposes
your personal information outside of the EEA we have ensured that
appropriate safeguards are in place to ensure an adequate level of data
We are continuously implementing and updating administrative, technical,
and physical security measures to help protect your information against
unauthorized access, loss, destruction, or alteration. Some of the
safeguards we use to protect your information are firewalls and data
encryption, and information access controls. If you know or have reason
to believe that your Bloomon Account credentials have been lost, stolen,
misappropriated, or otherwise compromised or in case of any actual or
suspected unauthorized use of your Bloomon Account, please contact us
following the instructions in the Contact Us section below.
Other important privacy information
We may scan messages automatically and check for spam, viruses, phishing
and other malicious activity, illegal or prohibited content or
violations of our Terms and Conditions, this privacy notice or our other
Our websites are general audience websites and not intended for children.
We do not knowingly collect personal information from users deemed to be
children under their respective national laws.
Third Party Privacy Practices
This privacy notice addresses only our use and handling of personal
information we collect from you in connection with providing you our
Services. If you disclose your information to a third party, or visit a
third party website via a link from our Services, their privacy notices
and practices will apply to any personal information you provide to them
or they collect from you.
We cannot guarantee the privacy or security of your personal information
once you provide it to a third party and we encourage you to evaluate
the privacy and security policies of your trading partner before
entering into a transaction and choosing to share your personal
If you're looking for more help or have a question to ask, contact